Posts in category: Digital Marketing

Who is a Google Ads expert?

A Google Ads expert is someone who has a deep understanding of Google Ads/PPC, knows how to set up and manage campaigns, and can help businesses get more leads, more customers, and more sales from their online advertising skills.

In other words, a Google Ads/PPC specialist is someone who can help you to grow your revenue by ranking your website on the Google search engine and getting quality traffic to your site. More quality traffic on your website means more business for you.

How can a Google Ads expert help you?

There are many ways in which a Google Ads expert can help you. Below are some of the activities that your Google Ads specialist can perform to get more conversions, sales, and leads from your ad campaigns.

• Defining a strategy: The first step toward running a successful Google Ads campaign is to define a strategy for the business. Whether your primary goal is to get more leads, more sales, more traffic, or more subscribers, your Google Ads specialist will define a strategy around your business goal.
• Designing a landing page to advertise: Google Ads work well and yield more conversions when the traffic is being sent to a landing page instead of the regular website. A landing page is a page on your website that’s dedicated to a single promotion or offer. The purpose of a landing page is to get visitors to do what you want them to do, whether it’s signing up for your mailing list, buying your product, or clicking on a link somewhere else.
• Bidding on the keywords efficiently: Your Google Ads/PPC expert will also make sure that he is bidding on the right keywords. By doing that, he will be able to ensure that the people who click on your ads are actually interested in the products or services you’re offering.
• Reporting: Reporting is one of the most important aspects of any Google Ads campaign because it allows you to see how well your ads are performing. You can see what’s working and what’s not, what you should be spending more money on and what you should be spending less money on, and where you should be focusing your efforts in the future. Your Google Ads specialist will provide you with monthly reports to share the performance of your advertising campaigns.
• Getting a high ROI: The primary goal of your Google Ads specialist is to reduce your cost per click (CPC) and get more conversions, thereby increasing your return on investment (ROI). This is why it’s so important to work with an agency or a Google Ads expert who knows your business inside and out.

Should you do it yourself or hire a Google Ads consultant?

It’s always good to hire a Google Ads/PPC expert instead of trying & wasting your time on DIY methods. Especially, if you don’t know how to optimize a Google Ads campaign, you shouldn’t try it at all. You may end up losing money and getting a few or no conversions.

Why should you hire a Google Ads expert?

• Save money: When you hire a Google Ads expert to run your advertising campaigns, you can save money because your specialist can help you to get more conversions at the lowest possible cost per click.
• Save time: Optimizing a Google Ads/PPC campaign to get a high ROI usually takes time. If you can’t spare time for your Google Ads campaign, it’s good to hire a professional Google Ads specialist. You can’t set up your campaign, shut it, and forget it.
• Regular updates: Every now and then Google keeps changing its algorithms and if you are running your advertising campaigns yourself, you will have to make sure that you are updating yourself on those changes. If you don’t, you may end up losing money. When you hire a Google Ads expert, he or she will implement the new changes immediately as soon as they are introduced.

5 Qualities to check before hiring a Google Ads expert

Are you looking to hire a Google Ads expert ? Here are a few qualities that you must check in your Google Ads specialist:

• Creativity: Your Google Ads specialist in the should be creative enough to write profitable ad copies and landing page copies.
• Communication: Communication is the key when it comes to the success of any Google Ads campaign. Therefore, your Google Ads expert should communicate with you well to share the performance of your advertising campaign and take your feedback.
• Patience: Most of the time, Google Ads campaigns don’t produce the desired results immediately. It may take a few days or weeks to show the results. Therefore, your Google Ads specialist must be patient.
• Designing skills: Your Google Ads specialist in the should have designing skills so that he can design or propose a killing landing page for your advertising campaign.
• Analytics skills: Analyzing the number of clicks, cost per click and conversions are some of the important activities that a successful Google Ads expert does. Likewise, there could be several other parameters to take note of. Therefore, your Google Ads specialist should have good analytic skills as well.

A digital marketing company can help you to create your website and do marketing and advertising for your website.

In fact, if you’re just starting out, a digital marketing agency can help you to create a website that is going to serve as the foundation of your business and help you to start marketing and advertising it right away.

There are many services that a digital marketing company  provides.

In this blog post, we have shared the 7 most common services that most digital marketing companies in the provide.

Let’s get started!

#1 Web Design & Development

In today’s digital age, a website is essential for any business. However, not all websites are created equal. A digital marketing company can help you to create a successful website for your business and make it easily accessible to potential customers.

There are many digital marketing companies  that can help you to create a business website that is not only professional but is also easy for your visitors to find what they are looking for.

Below are some of the common technologies or platforms on which most web design & development companies work:

• WordPress
• PHP
• JQuery/Ajax/JavaScript
• HTML/CSS
• MySQL
• Other open-source CMSs such as Drupal, OpenCart, Joomla, Shopify, etc.
• PHP frameworks such as Laravel, CodeIgnitor, etc.

So, whether you need a new website or want to redesign your existing one, hire a digital marketing company in Dubai to build a professional website.

#2 eCommerce Solutions

If you want to sell online, you need to create a professional online store. That’s the only way you’ll be able to compete with big brands. And when you want your store to be profitable & successful, hire a digital marketing agency to build your online store for you so you can focus on your customers and product development.

A digital marketing company in the can help you to create an eCommerce website using different technologies or platforms such as:

• WooCommerce (a WordPress plugin)
• Shopify
• PHP frameworks such as Laravel & CodeIgnitor
• OpenCart or Magento

#3 Website maintenance

Website maintenance is as important as website development. Just like you take care of your car or your lawn, you need to take care of your website also.

But if you don’t have the time or the necessary skills to maintain your website regularly, you can hire a digital marketing agency to help you.

Since most digital marketing companies have a team of website designers & developers, they can assist you to upgrade & maintain your website.

What does the website maintenance process include:

• Updating of the content & images on the website.
• Upgrading the plugins, modules, or extensions of the website.
• Updating the theme files of the website.
• Upgrading the core software files of the website.
• Diagnosing and fixing the broken links on the website.
• Enhancing the overall performance of the website.

#4 Search Engine Optimisation

Search Engine Optimization (SEO) is the process of optimizing a website for search engines. 

Search engine optimization is actually the process of improving the visibility of a website or web page in a search engine’s unpaid results (i.e., “organic” or “natural” search results) through a combination of techniques that aim to improve its ranking.

This means if your website is search engine optimized, you will get higher rankings on search engines and attract more traffic to your website. We all know that more traffic means more leads & more sales.

Most digital marketing companies in the offer SEO services.

Off-page SEO activities include link building, directory or classified submissions, forums & blogs participation, etc. On-page SEO includes website optimization, meta tags, header tags, alt tags, and more.

Your digital marketing company can help you to do both on-page & off-page SEO activities.

So, if you want to get more traffic to your website organically, hire a digital marketing company in Dubai now.

#5 Google Ads Management

Google Ads or PPC is a great way to advertise your website on Google and get relevant traffic to your website almost instantly. Google Ads is Google’s advertising platform and it allows you to run ads on their search engine.

If you don’t have the time or energy to spend on your Ads campaign, then it’s a good idea to hire a digital marketing agency that can manage your AdWords account for you.

There are a lot of reasons why you should hire an expert digital marketing company in Dubai or to manage your Google Ads campaign. 

One of the most important reasons is that they can help you to save money and get a better return on investment (ROI).

An experienced digital marketing agency knows how to get more clicks and leads from Google Ads while keeping the cost of advertising low. They know how to get more clicks and leads from Google Ads through keyword research, ad copywriting, and landing page design.

So, if you are looking to hire a Google Ads specialist get in touch with a digital marketing company. 

#6 Content Marketing

Most digital marketing companies in Dubai provide content writing & publishing services as a part of their online marketing plan. But what is content? Content is anything that contributes to the body of knowledge about your business and/or industry.

Content marketing is a great way to get people to your website and to build an audience. By creating content that’s relevant to your target audience and helpful for them, you’re more likely to build up a large audience that’s interested in what you have to say and what you have to offer.

Content is the king when it comes to succeeding in an online business. It’s important to stay on top of your content because if you don’t, then you’ll fall behind.

So, if you want to stay ahead of the competition with the help of content marketing, hire a digital marketing agency in the to get the desired results.

#7 Social Media Marketing

If you want to grow your business, then social media marketing is one of the most effective ways to do it. Social media has become an important part of most people’s lives. Social media marketing is the use of social media platforms and websites to promote a product or service.

Social media is a great way to build brand awareness, but in order to be successful, you need to have a solid social media strategy. A digital marketing agency can help you develop a social media strategy that will help you reach your target audience.

Most digital marketing companies in the provide their customers with social media marketing services.

A digital marketing company can help its customers by improving the customer’s social media presence. They can do so by helping them with the following:

• Establish a social media presence.
• Build an online audience.
• Create social media content.